Offering students relevant acedemic and vocational skills in marketing and business principles through a various innovative and learning techniques.

Approval Code (R/342/6/0031)(01/22)(MQA/FA1422)
Intake Jan, May and Sep
University Partners
Course Mode Full Time
Course Duration 3 Years (14 weeks per semester, 7 weeks per short semester)
Assessments Examinations, Projects, Assignments
Course Fee RM 47,460.00 (Local Students)
  • A pass in STPM with 2 Grade C (GP 2.00) and a pass in Maths and SPM English
  • A business related Diploma with CGPA 2.00
  • UEC with 5Bs and a pass in Maths and English
  • A-Levels with 2 Grade E
  • A pass in Matriculation / Foundation with CGPA 2.00
Year 1
  • Microeconomics
  • Statistics and Its Application
  • Fundamentals of Management
  • Business Law
  • Business Information Systems
  • Organisational Behaviour
  • Macroeconomics
  • Business Communication
  • Business Accounting
  • Fundamentals of Marketing
  • Marketing in Practice
  • Co-Operative Placements I
Year 2
  • Business Mathematics
  • Management Ethics
  • Internet in Practice
  • Managing People
  • Business Modelling with Spreadsheet
  • Business Research Methods
  • Relationship Marketing
  • Entrepreneurship
  • One-to-One Marketing
  • Marketing Processes
  • Customer Communication
  • E-Marketing
  • Co-Operative Placement II
Year 3
  • Strategic Information
  • Systems Management
  • International Business
  • Strategic Management
  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • Marketing Research Project B
  • Services Marketing
  • Current Issue in Marketing
  • Retail Marketing
  • Co-Operative Placement III
MPU Subjects
  • Hubungan Etnik/ Malaysian Studies*
  • TITAS/ Bahasa Melayu Komunikasi 3*
  • Bahasa Kebangsaan A**
  • University Life
  • Business Law (Malaysian Perspective)
  • Extracurricular Learning Experience I, II, III
*For international students only
**Malaysian students who do not have a credit in their SPM Bahasa Melayu are compulsory to take this as component of U2, only once.

Accounting is a specialised discipline that provides an ideal platform for a career in the field of Accountancy and Finance. Accountants and Auditors is ranked Top 10 as a recession proof jobs in the market. Accountants and auditors are expected to experience much faster than average employment growth in near future. Potential careers of graduates include the following sectors:

  • Marketing research
  • Public relations consultant
  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising and promotion manager